Exam Focus
- Name the three tiers and the consumer-facing endpoint.
- Recognize wholesalers as distributors.
- Recognize brewpubs and direct-sales breweries as common exceptions.
Three-tier flow
Beer normally moves from brewers or importers to wholesalers, from wholesalers to on- and off-premise retailers, and from retailers to consumers.
Common exceptions
Some states allow brewpubs or breweries to sell directly to consumers or retailers, so servers should understand the standard flow without assuming it is universal.
Key Terms
- Wholesaler
- A distributor that buys beer from brewers or importers and sells it to retailers.